"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
— Steve Jobs (Apple, 1997)
The legendary "Think Different" commercial narrated by Steve Jobs himself. While the aired version of the campaign was voiced by Richard Dreyfuss, this version—narrated by Jobs—was released later and serves as an intimate, powerful statement of Apple's core philosophy and respect for the crazy ones who change the world.