"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully."
— Steve Jobs
Walter Isaacson’s riveting, detailed biography of Apple co-founder Steve Jobs. Based on more than forty interviews with Jobs conducted over two years—as well as interviews with family, friends, adversaries, competitors, and colleagues—it offers a raw, unfiltered look at the creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
"Everything should be made as simple as possible, but not simpler."
— Albert Einstein